STF Blog

Schnake Turnbo Frank is 5-Star Inclusive Workplace Recipient

Schnake Turnbo Frank, a strategic communications and management consulting firm with offices in Tulsa and Oklahoma City, announced it was a 5-Star Recipient of Mosaic’s 2017 Inclusive Workplace Culture.   Mosaic’s annual Inclusive Workplace Cultures survey provides benchmark data for companies and organizations to gauge their strengths, opportunities and challenges. For those with exceptional diversity and inclusion practices, Mosaic awards the Top Inclusive Workplace Culture recognition. The five key metrics provide a general rubric for scoring survey responses, with recognition given at the three, four and five star level. Organizations demonstrating commitment to diversity and inclusion but in need of additional work in certain areas receive the distinction of Rising Star.   “Our firm is committed to promoting inclusive practices internally with our employees, and sharing best practices externally with our clients and the public,” said Becky J. Frank, chairman, CEO and managing partner of STF. “I am proud of the intentional steps our firm is taking to ensure everyone feels valued and accepted in our workplace and in our community.”   Schnake Turnbo Frank held an inaugural Inclusion & Diversity Summit in Oklahoma City in April 2017 and has continued the conversation statewide with the development of the I&D Consortium. Consortium meetings are free and available to the public, and meetings are an opportunity to network with  professionals and share best practices, resources and ideas with other leaders committed to making our state more inclusive and diverse. If you are interested in learning more about the Consortium, call 918-582-9151.   STF’s services also include an Inclusion & Diversity Audit to help organization’s understand their current I&D standing, as well as practical... read more

The Importance of Having an Executive Coach

I’m often asked why someone needs an executive coach. In my experience, it’s often a gravity event that leads someone to benefit from a coaching relationship. It could be a big presentation to the board, or having to terminate a long-term employee, or a problem with a peer, or even a big promotion with additional responsibilities. A coaching arrangement typically follows two parallel tracks: Having a thought partner or sounding board to help you think through your career and Skill building to help you grow as a leader   An executive coach provides you with someone who doesn’t have any political skin in the game and doesn’t benefit from the decisions made at the office. By having a coach who is outside of your environment, you have a neutral third-party to discuss highly confidential matters. This helps you navigate those sticky events throughout your career and helps put a strategy in place to think through the outcomes to success. After the event, it’s helpful to do a postmortem. We like to think through what landed well and what didn’t. It’s invaluable to have someone along the way to help navigate these major career events.   Executive coaching is also there to help you realize or become the best leader possible. To identify your leadership style, and prioritize where you’re strong and where you need to get better. This part of the process involves skill building. This could involve working on delegation, or time management, or team building, or presentation skills or planning/strategy. As coaches, we meet each client where they are. Every assignment is unique and each is different.... read more

Gaining knowledge and peer network with LRA

from Jim Morgan, Senior Vice President of Communications, Tulsa Regional Chamber LRA Tulsa Class 3 (Fall 2016) As a regular attendee of professional development seminars and workshops, I found the Schnake Turnbo Frank Leadership & Reputation Academy to be a truly superior learning experience. Both its curriculum and its environment were outstanding. From a curriculum perspective, the topics covered during the eight sessions were well chosen for working professionals seeking to advance their careers. I found particular value in the discussions around generational work styles, inclusive workplaces and work-life balance. The interactive dialogues were engaging, and the practical applications of skills such as public speaking and crisis communications were extremely beneficial. Regarding the environment created, I especially enjoyed the chance to get to know my fellow classmates on breaks and at additional mixers. And, just as the instructors predicted we would, many of us have stayed in touch in the months since graduation. The importance of building a strong peer support network is undeniable, and I found this part of the experience as valuable as the curriculum. I highly recommend the STF Leadership & Reputation Academy to all who are interested in advancing their careers and building their network. It is well worth the... read more

Your Brand Promise: Three ways to test its effectiveness

It’s bad communication (not to mention, bad business) to over-promise and under-deliver. But what happens when the reverse is true? What happens when a company is doing great work, but inconsistent or unfocused communication leaves potential customers in the dark about their exceptional products or services?

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Why Writing Still Matters

Writing is a dying art. I hear that all the time, but it’s not true.
The written word is still a very critical part of everyday communication. We send emails, we post Facebook updates and we answer text messages. We also draft blogs, produce annual reports and create “catchy” language for billboards.
That’s writing. It’s not a dying art; it’s an evolving one.

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Facebook Change – Winners, Losers and What to Do

The announcement of Facebook Instant Articles is an interesting shift for the company, becoming a publisher of original content for The New York Times, National Geographic, BuzzFeed, NBC, The blog-22-image-400x250Atlantic, The Guardian, BBC News, Spiegel, Bild and others to be announced in the future.

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Three ways to engage your community

Do you ever feel overwhelmed when you try to get involved in your community? Do you feel like there are so many worthy causes to support that you couldn’t possibly choose just one? Winston Churchill once said, “We make a living by what we get. We make a life by what we give.”

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