We are thrilled to announce Tracey Sealy joined the Schnake Turnbo Frank Tulsa team in January 2019 as an account coordinator. Tracey brings experience from multiple industries including education, health care and the nonprofit sector.

Prior to working at STF, Tracey was the marketing manager at KIPP Tulsa Public Charter Schools where she oversaw all marketing communications and branding efforts for the region. Before her time at KIPP Tulsa, Tracey served as a social media specialist for Ardent Health Services where she was responsible for the digital marketing strategies and communications for four health care systems, including Hillcrest HealthCare System.

Tracey is an Oklahoma native but lived in Kansas for many years. To learn more about Tracey visit her profile.

Schnake Turnbo Frank Partner, Chief Operating and Inclusion Officer Russ Florence recently launched a monthly leadership column in the Journal Record. Here’s a exert of the latest column titled: “When doing less is more.”

“Sometimes, to achieve more, you need to do less.

High achievers tend to equate high performance with more activity. More goals, more products and services, more meetings, more time. It’s a natural supposition: Want more? Do more.”

Read the full article here.

We want you to be a leader in your organization or department, not just a boss. So, we’re calling 2019 the year of leadership development.

We realize it’s the middle of January and all of the hot takes on professional and personal development have already been shared but here are a few of the reasons why we feel leadership development is so important:

  1. We believe there is a direct correlation between an organization’s reputation and its leadership.
  2. Excelling at the next level requires relationship-building, conflict management, strategic thinking, and presentation skills, to name a few.
  3. Leadership development boosts employee engagement and retention.

There are a couple ways to grow in your profession in 2019. Consider joining a professional networking group, sign up for a leadership development class, join a master class or find an executive coach or mentor.

For the fifth year, Schnake Turnbo Frank is continuing to advance professionals through our Leadership & Reputation Academy, an intense eight-part executive education course aimed at new and emerging leaders. We offer classes in Tulsa, Oklahoma City, Bartlesville and Dallas. Learn more about Leadership & Reputation Academy.

Since 2015, more than 300 people from 100 companies have participated in our Leadership and Reputation Academy. We’re thrilled to announce we’re expanding our Leadership & Reputation Academy to the Dallas metro area. We’re partnering with Something Good Consulting Group to launch the first LRA – Dallas in January 2019.

Leadership & Reputation Academy is an intense, eight-week Executive Education course aimed at new and emerging leaders. Classes range from 25-30 diverse participants interested in advancing their leadership skills. In addition to our own time-tested, proprietary content, we draw on materials from a variety of respected sources, including the Harvard Business Review, best-selling authors, and successful corporate executives.
The program focuses on leadership development, personal growth and networking. This academy prepares emerging leaders, invests in talent development and is cost-effective compared to out-of-state business schools.

Interested in signing up for LRA-Dallas? Contact Russ Florence at russ@schnake.com or Tyler Riddell at tyler_riddell@somethinggoodcg.com. If you enroll by Jan. 2, you’ll receive an early registration discount.

Our very own David Wagner received an award from Rotary International. The award recognizes Rotarians who strive to “Be the Inspiration” in their local communities. David was nominated by an anonymous fellow Rotarian who stated this in the award application:

“David Wagner is the real-deal. When you first get to know David, you experience a polite and inquisitive professional with boundless energy. These more noticeable traits, while fantastic, overshadow some of his best. David has a gift for empathy, and a genuine desire to make the world a better place through acts of service extended to his fellow man in quiet ways, that most often do not receive accolades. David whistles. To himself. If you look it up in fancy scientific studies, whistling is a trait most often displayed by an individual possessing a positive nature at their core. David’s boss once said of him “David is one of those people that make me a better person.” David is the first one in his office most days. Often before the sun is up. We are pretty sure he is whistling.”

We couldn’t agree more! Read more about David’s dedication to the community.

We are so excited to have Emalia Seto join our team as an account executive in the Tulsa office. Prior to joining Schnake Turnbo Frank, Emalia worked in marketing and communications in San Francisco at Edelman where she specialized in corporate communications for financial, technology and nonprofit organizations from Fortune 500 companies to Silicon Valley startups. With experience in international media relations and executive counseling, she also supported the firm’s Bay Area business development and event marketing initiatives.

Although a Californian native, Emalia first moved to Oklahoma to attend The University of Tulsa where she was a member of the NCAA Division I Women’s Rowing team. During her time in Oklahoma, Emalia interned with WPX Energy, Tulsa’s Channel 8 and Saxum Strategic Communications.

Read more about Emalia.

The days of public relations firms merely organizing press conferences and sending out press releases are fading.

As a firm we’ve stayed true to our PR roots but have evolved into the leadership development space. We feel that an organization reputation and its leadership are tied together.

To help develop our next generation of leaders we start an 8-week Leadership & Reputation Academy. We now offer LRA in Tulsa, Oklahoma, Dallas and Bartlesville.

Read more about our Leadership & Reputation Academy in the Journal Record.

We are so excited to have Toni Allen join our team as an account executive in the Oklahoma City office.

A Tulsa native, Toni has led communications campaigns for brands nationwide. She joined STF in June 2018 and, as an account executive, helps with a multitude of varied tasks. She most enjoys content marketing and creative planning—helping clients craft content that attracts their target markets, connects with the community and establishes credibility.

Through an integrated approach, Toni uses both traditional and digital marketing strategies to tell a client’s story. Along with her media relations experience, she combines these strategies with a larger strategic direction in mind.

Prior to joining STF, Toni led marketing and public relations efforts at Allied Arts, an arts and cultural nonprofit serving central Oklahoma. She also managed traditional and digital marketing for Crowe & Dunlevy, the leading law firm in the state, where projects included social strategy, content creation, website management and graphic design. Additionally, Toni served on the firm’s diversity and charitable giving committees.

Learn more about Toni and her integrated approach to helping clients.

David Wagner, partner and chief financial officer of Schnake Turnbo Frank, recently sat down with the Tulsa World to answer 5 Questions. Read more about our faith-based initiatives, challenges he sees in public relations and crisis management firms. And most importantly, what he misses about Wisconsin.

Read David’s responses in this issue of the Tulsa World.

Becky J. Frank recently provided a Business Viewpoint to the Tulsa World on the topic of Inclusion. Here’s a small excerpt from the full piece:

“For me, inclusion is foremost about building a foundation of respect for one another. It isn’t about changing people’s belief systems but rather reminding ourselves of the need to afford everyone the opportunity to be who they are.”

Read the entire Business Viewpoint with Becky J. Frank of Schnake Turnbo Frank: Inclusion builds a culture of respect.