Industry knowledge combined with functional areas of expertise allow us to become true partners with your organization.
We have years of experience working in agricultural-related communications and agricultural issue campaigns. Our team has strong connections, ties and appreciation of rural Oklahoma. From poultry to canola, to pork, we understand the agriculture industry in our state and we utilize paid, owned and earned media to bolster our clients’ reputations and showcase what they do to make the heartland of America a better place.
We believe in giving back to the communities that have so generously supported us through the years. In addition to voluntary board involvement at several nonprofit organizations in the state, we have conducted rebranding initiatives, in-depth research, public relations campaigns, strategic marketing communication plans, executive coaching and key message development for the arts and social services organizations. Through our partnership with the Zarrow Family Foundations, we have a multi-phased plan to educate the public on mental health issues and homelessness in Oklahoma.
Schools are complex organizations with multiple internal and external audiences. It is more important than ever for K-12 schools, career tech centers, colleges, and universities to manage their reputations and communicate their unique value in a crowded market. There are no cookie-cutter solutions or strategies when it comes to education.
We are strong advocates for education. Our first client was Tulsa Community College in 1970. We continue to work with TCC today. We helped Tulsa Public Schools pass the largest school bond election in the state’s history, launched high-impact marketing plans that increased student enrollment at the University of Tulsa and navigated some of the toughest crisis communications issues in K-12 and higher education.
Oklahoma is an energy state and for 45+ years we’ve been working with energy companies from the majors and independents, to upstream and downstream, from traditional to alternative. We have led corporate branding initiatives, community outreach programs, ROW projects, crisis training and response, and much more. Our energy clients have included refineries, pipelines, explorers, marketers and wind energy projects. One of our first clients was Explore Pipeline, who we continue to work with today. We are supporters of the industry in Oklahoma and our experience runs the gamut when it comes to energy.
Today’s faith-based organizations face an increasing number of opportunities and challenges. Whether it’s Christianity, Islam, Judaism, or other faith-based organizations, we have a strong passion for helping organizations gain strength, advance its mission and enhance its reputation.
From public relations strategy, crisis management, strategic communications and digital engagement to stewardship consulting, stakeholder research and strategic planning, we are poised to serve your needs. Several of our team members have first-hand experience in working for faith-based universities and organizations, both inside and as a consultant.
We have many years of experience working with all sizes of local and national finance organizations including banks, credit unions, and wealth management institutions. Our financial services have included branding, message development, web design, advertising, marketing, public relations, digital engagement and analytics, internal communications, change management and more.
The finance industry requires extreme sensitivity to detail due to the nature of the business; we guide clients on a considerate strategy that connects with clients and potential clients, while also coordinating a key emphasis on security, ensuring long-term success for the institution.
Strategy is essential for government affairs in order to affect legislative and policy changes and influence opinion. We bring issue-related acumen, a statewide network and integrated communications expertise to the table for our government affairs clients to devise and implement effective public affairs strategies to get the policy results our clients need. Whether it’s stakeholder engagement, community outreach, collateral creation, earned media, digital engagement or legislative lobbying (or, all of the above), we bring our clients’ policy goals to fruition.
With our expertise in strategic communications, management consulting and digital engagement, we have assisted health care corporations all over Oklahoma. We have successfully implemented effective communications plans for our clients to make them primary health care providers in their communities.
In a technology-driven world, there is an increased emphasis on online engagement of customers, the communities in which an organization does business and individuals affiliated with an organization.
Our experience working with insurance providers ranges from media relations and government relations to focus groups and event management. One major provider we’ve been working with for many years is Blue Cross Blue Shield of Oklahoma. In many cases, we become an extension of the communications department, allowing clients to ramp up or add specialized experience as necessary, providing expert counsel with an added benefit of an outside perspective.
Manufacturing is a major industry in Oklahoma and across the nation. We have experience working with various manufacturing companies, assisting with digital engagement, media relations, crisis preparation and training, as well as message development for marketing communications. We also plan and manage events such as grand openings, groundbreakings and assistance vetting trade shows.
Native American tribes and culture are a huge part of Oklahoma. We are proud to support many of the tribes across Oklahoma with media relations, public relations counsel, leadership coaching, and leadership training for the largest Native American health care clinic in Oklahoma. We have designed logos, business cards, collateral materials and websites for clients. Just as importantly, we have helped numerous clients develop message maps and brand launches in order to execute the most effective overall brand strategies.
Our retail and hospitality industry experience includes everything from events to rebranding to stakeholder outreach. We understand that as part of an industry that is built primarily upon service, our clients’ reputations in the community is their key to success. Some tactics we’ve implemented include restaurant, hotel and retail store grand openings, earned media strategies to maximize client exposure in the industry and strategic alliances with other organizations and businesses to increase brand awareness and generate additional business.
From the WNBA to amateur soccer clubs and high-flying acrobatic performances, we have coordinated media, grown fan bases and generated buzz for sports and entertainment experiences across the state. When it comes to sports and entertainment, it’s all about generating excitement and promotion. We have helped athletics teams start from the generation of the team itself to gaining stakeholders and revealing the name and uniforms. We have also come in to help when a team is already well into its existence, developing strategic marketing communications plans so that communications strategies continue to grow with the organization.
Media relations is also a huge part of the sports and entertainment industry, and we have helped our clients earn media coverage in various print, television, radio and online channels across the state and region.
With modern-day technology evolving at such a rapid pace, it seems there are new trends, best practices and apps popping up every day. We have worked with start-up technology and mobile app companies and assisted them through services such as digital engagement, creating editorial calendars, partnerships, media relations and integrated communications strategies.
Tulsa and Oklahoma City are centrally located in the U.S., and thus intermodal hubs for air, rail, water and highway transportation.
We know the importance of getting products and people from point A to point B, and how communication is essential to both. We have assisted transportation-related clients with internal communications, strategic communications, social media and earned media. In addition, we have worked with a regional waterway to create an effective community relations and government advocacy plan.