Gaining knowledge and peer network with LRA

from Jim Morgan, Senior Vice President of Communications, Tulsa Regional Chamber LRA Tulsa Class 3 (Fall 2016) As a regular attendee of professional development seminars and workshops, I found the Schnake Turnbo Frank Leadership & Reputation Academy to be a truly superior learning experience. Both its curriculum and its environment were outstanding. From a curriculum […]

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Schnake Turnbo Frank announces new partner

Schnake Turnbo Frank, a strategic communications and management consulting firm with offices in Tulsa and Oklahoma City, announced it has promoted David Wagner to partner and chief financial officer.

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Your Brand Promise: Three ways to test its effectiveness

It’s bad communication (not to mention, bad business) to over-promise and under-deliver. But what happens when the reverse is true? What happens when a company is doing great work, but inconsistent or unfocused communication leaves potential customers in the dark about their exceptional products or services?

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Why Writing Still Matters

Writing is a dying art. I hear that all the time, but it’s not true.
The written word is still a very critical part of everyday communication. We send emails, we post Facebook updates and we answer text messages. We also draft blogs, produce annual reports and create “catchy” language for billboards.
That’s writing. It’s not a dying art; it’s an evolving one.

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Facebook Change – Winners, Losers and What to Do

The announcement of Facebook Instant Articles is an interesting shift for the company, becoming a publisher of original content for The New York Times, National Geographic, BuzzFeed, NBC, The blog-22-image-400x250Atlantic, The Guardian, BBC News, Spiegel, Bild and others to be announced in the future.

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The key to business development in a B2B world

It’s not what you know but who you know.

We’ve all heard it before but I believe the old adage – especially in the business-to-business world – should say, “It’s what you know and who you know.”

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Three ways to engage your community

Do you ever feel overwhelmed when you try to get involved in your community? Do you feel like there are so many worthy causes to support that you couldn’t possibly choose just one? Winston Churchill once said, “We make a living by what we get. We make a life by what we give.”

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Leadership traits to hold on to

I am passionate about leadership. About being a leader and helping others be the best leader they can be. The Harvard Business Review recently posted an article entitled Three Leadership Traits that Never Go Out of Style. What most intrigued me about this article is that the author reflected on leadership traits he learned as a child.

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Community Relations – A two-way benefit for our society

Community Relations is a two-way benefit for our society.

Those who participate in community relations gain the benefit of giving back to their community, while those who are on the receiving end are better off from a company’s donation of time, talent or treasure.

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Three Ways to Measure the Success of your Company

Having the proper tools or tactics to measure the success of your company is just as important as achieving success itself. No matter your chosen field, business is a constantly evolving organism. Due to this constant change, the tactics and objectives used on your last project may or may not work on the next. One way to ensure you are being as efficient and profitable as possible is to implement a tangible system which measures your team’s overall success.

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