Social Media Strategy
As part of our integrated communications strategy, STF offers a variety of social media services to ensure all digital activity supports our clients’ overall communications objectives. From digital media platform branding, organization and optimization to content analysis and creation – we help businesses reach their core audiences through effective social media interactions.
Our ability to match messages, campaigns, initiatives and audiences with appropriate digital platforms is what sets us apart. We generate online content by creating an editorial calendar to organize, plan and disseminate appropriate and timely messaging across all communication channels. We also help create policy and guidelines for our clients so content, imagery and core messaging are consistent across all platforms and reflect positively on the organization and its employees. Then we utilize a variety of listening platforms to effectively measure and alter messaging to be as efficient as possible.